The Spanish far-right enters parliament – after a campaign relying on political branding reminiscent of fascism.
As a political communication consultant, Luis Arroyo works for governments, candidates and institutions. He was the chief of staff of the former Spanish Défense Minister Carme Chacón (2004-2008). http://www.luisarroyo.com/
Luis Arroyo has helped to analyse the S&D group’s language and suggested more effective ways to get their message through.